Captions
Drafting and rewriting text for a specific channel and audience.
02A Norva product
Product 02 / In development
02SOLOMAR
From a brief to a published post, without leaving one workspace.
Solomar is being built as Norva’s digital-marketing product: a single place where a business describes what it wants to say, creates the content with AI assistance, adapts it for each channel, schedules it, and publishes to its connected social accounts. It is in active development and not publicly available yet.
See the designed workflow ↓01BRIEF02CREATE03ADAPT04SCHEDULE05PUBLISH
Creative operations / The problem
Content work is spread across too many places.
Most businesses do not lack ideas. They lose time moving a single idea between the tools that are supposed to help.
- 01
The brief lives somewhere else
What the business wants to communicate is agreed in a chat or a meeting, then re-explained every time something has to be made.
- 02
Creation is scattered
Captions in one tool, images in another, video in a third — and none of them knows anything about the business.
- 03
Adapting costs more than creating
The same message has to be reshaped for every channel, by hand, every time.
- 04
Publishing stays manual
Finished content waits in a folder until somebody remembers to post it.
Solomar is designed to hold that whole sequence in one place, with the business’s own context available at every step.
Designed workflow / Five stations
Brief. Create. Adapt. Schedule. Publish.
One continuous path, where each station is designed to hand the next one everything it needs.
- 01BRIEF
The business says what it wants to communicate
A brief describes the goal, the audience and the message. It stays available to every step that follows.
- 02CREATE
Content is produced with AI assistance
Captions, images and video are generated from the brief — from zero, from a template, or freely.
- 03ADAPT
One idea is reshaped for each channel
An existing piece or template is adapted to the format, tone and length a specific channel needs.
- 04SCHEDULE
The plan is placed on a calendar
Finished content is given a time and a destination from inside the application.
- 05PUBLISH
Content goes out to the connected accounts
Publishing runs against the business’s connected social accounts, following the configured schedule.
This describes Solomar as it is being designed. The stations are at different stages of development.
Personalized agents / Workflow assistants
Assistants that already know the business.
Solomar is being built around AI agents configured for one specific business — its voice, its audience, what it sells — so each step starts with context instead of an empty prompt.
Areas the agents are designed to assist
Creative direction
Proposing a direction for a brief before anything is produced.
Content concepts
Turning a business goal into concrete things worth publishing.
Imagery
Preparing and generating visuals that follow the brief.
Adaptation
Reworking existing content or templates for a new format or channel.
Publishing preparation
Assembling what a scheduled post needs before it goes out.
The agents assist the people doing the work. They are not autonomous employees, they do not take business decisions on their own, and no result, reach or engagement outcome is promised.
Creation modes / Six ways in
Start where the work actually starts.
Not every piece of content begins the same way, so Solomar is designed to accept all of these entry points.
- 01
Start from a brief
The business defines what it wants to communicate, and creation follows from it.
- 02
Create from zero
AI-assisted captions and visuals produced from scratch for a new idea.
- 03
Use a template
Begin from a structured, ready-made template instead of an empty canvas.
- 04
Adapt / remix
Take an existing template or piece and rework it for the business and the need at hand.
- 05
Free-form
Create without a predefined template, when the idea does not fit one.
- 06
Video
Produce video content through the supported AI video generation workflows.
Image generation from scratch and AI video generation are part of the planned scope. What is available at release will depend on the state of each generation workflow.
Publishing / Connected accounts
Scheduled inside the product. Published to the accounts you connect.
Solomar is being built to close the loop, so finished content does not stop at an export.
- 01Connect the business’s supported social accounts.
- 02Give each piece of content a time and a destination.
- 03Publish directly to the connected accounts.
- 04Let configured schedules and workflows publish automatically.
Planned platform connections
FacebookInstagramLinkedInBecause Solomar is in development, which platforms are connected — and what each connection is able to do — depends on those platforms’ APIs, permissions and review processes, as well as on the release state of the product. Norva is not affiliated with, endorsed by or sponsored by Meta or LinkedIn; the names appear here only to describe intended interoperability.
Product 02 / Development status
02In development. Not available yet.
Solomar is being built by Norva. There is no public application, no sign-up and no release date to announce, and this page will change as the product does.
- The product is in active development.
- There is no public Solomar address or trial today.
- Planned capabilities may change before release.
- Nothing on this page is an offer, a price or a commitment to a date.
Norva / Product ecosystem
Two products. One company that builds and owns them.
Gemi Leads turns public market signals into sales opportunities. Solomar is being built for the creative work that follows. Both belong to Norva.
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